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We are the press office of BaByliss in Switzerland. For the internationally known brand, we are responsible for strategic consulting, public relations and content marketing with a focus on PR products and event marketing. We have also set up the social media channels BaByliss and been in charge of storytelling in addition to content and influencer marketing across Switzerland. Our responsibilities also include publishing for various channels.
As the inventor of the heated curling iron, the brand BaByliss had already achieved a milestone in the beauty industry when it was founded in Paris back in 1961. Since then, BaByliss has defined the market and embodied the state of the area in the beauty industry. At the same time, BaByliss excels with innovative technologies, elegant design and outstanding quality at a reasonable price. Its legendary women's products include the Curl Secret featuring a patented automatic system – and, without a doubt, the soon-to-arrive Steam Pure 2 in 1 Styler featuring ultra gentle microsteam technology as well as the two hair dryers Pro Digital and Digital Sensor with an electric motor. The BaByliss brand for Men has also made a name for itself with innovative products for men. In addition to the beard designer, it also offers beard trimmers, multifunction trimmers and hair trimmers.
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