For world-famous BaByliss beauty brand Switzerland’s Contcept Communication has created an influencer campaign with Tanja La Croix.

The new magic word with BaByliss Steam Pure 2 in 1 Styler is micro-steam. With this innovative technology each hair is ideally protected and provided with moisture at the same time. The result is absolutely smooth and shiny hair, no matter whether your style is a sleek look or angelic curls.

Tanja La Croix BaByliss


DJ Tanja La Croix is the face of the campaign for BaByliss Steam Pure 2 in 1 Styler in the press, a video and on social media. Because as a DJ her hair always has to look perfect as she works, no matter how hot it gets or how high the humidity is in the club.

The video with Tanja La Croix reached 158,672 people on Facebook, was viewed 66,244 times and was commented on, liked or shared a total of 115 times. A total of 9,274 people viewed the Facebook competition with the campaign visual of Tanja La Croix, and altogether there were 376 responses, comments and shared posts.