{"id":2361,"date":"2026-05-16T06:58:31","date_gmt":"2026-05-16T04:58:31","guid":{"rendered":"https:\/\/contcept.psrc.ch\/new-aeg-campaign-with-melanie-winiger\/"},"modified":"2026-08-25T19:24:44","modified_gmt":"2026-08-25T17:24:44","slug":"new-aeg-campaign-with-melanie-winiger","status":"publish","type":"post","link":"https:\/\/www.contcept.ch\/en\/new-aeg-campaign-with-melanie-winiger\/","title":{"rendered":"New AEG campaign with Melanie Winiger"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Melanie Winiger becomes the new face of AEG in Switzerland<\/h2>\n\n<p class=\"wp-block-paragraph\">For its long-standing client AEG, Contcept Communication is managing the communications and PR activities for the new campaign featuring Melanie Winiger in Switzerland. The partnership aims to further strengthen AEG\u2019s brand awareness and reinforce the positioning of the household appliance brand across all language regions of Switzerland. <\/p>\n\n<p class=\"wp-block-paragraph\">Melanie Winiger stands for authenticity, approachability and a strong connection to the Swiss media and cultural landscape. Thanks to her experience across different language regions, she brings the ideal profile to give AEG a modern and distinctive face throughout Switzerland. <\/p>\n\n<p class=\"wp-block-paragraph\">The campaign is supported by digital advertising measures, social media, YouTube and additional activations at the point of sale. Further campaign phases will follow throughout 2026. <br\/><br\/>Link Pers\u00f6nlich: <a href=\"https:\/\/www.persoenlich.com\/marketing\/melanie-winiger-wird-markenbotschafterin\" data-type=\"link\" data-id=\"https:\/\/www.persoenlich.com\/marketing\/melanie-winiger-wird-markenbotschafterin\" target=\"_blank\" rel=\"noreferrer noopener\">Melanie Winiger wird Markenbotschafterin<\/a><br\/>Link Werbewoche: <a href=\"https:\/\/www.markt-kom.com\/de\/kreativity\/kampagnen\/melanie-winiger-aeg-neue-markenbotschafterin-fuer-die-schweiz\/\" data-type=\"link\" data-id=\"https:\/\/www.markt-kom.com\/de\/kreativity\/kampagnen\/melanie-winiger-aeg-neue-markenbotschafterin-fuer-die-schweiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Melanie Winiger AEG: Neue Markenbotschafterin f\u00fcr die Schweiz<\/a><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For its long-standing client AEG, Contcept Communication is managing the communications and PR activities for the new campaign featuring Melanie Winiger in Switzerland.<\/p>\n","protected":false},"author":1,"featured_media":2359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"New AEG Campaign with Melanie Winiger","_seopress_titles_desc":"Contcept supports AEG\u2019s new campaign with Melanie Winiger in Switzerland \u2013 with PR, social media and activations to strengthen brand awareness.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/posts\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/comments?post=2361"}],"version-history":[{"count":0,"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/posts\/2361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/media\/2359"}],"wp:attachment":[{"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/media?parent=2361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/categories?post=2361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contcept.ch\/en\/wp-json\/wp\/v2\/tags?post=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}