Contcept Communication reprend les relations m\u00e9dias et publiques strat\u00e9giques pour HotelCard. La plateforme suisse de r\u00e9servation fait appel \u00e0 l\u2019agence de communication afin de renforcer la notori\u00e9t\u00e9 de la marque, d\u2019expliquer plus clairement son mod\u00e8le \u00e9conomique et d\u2019affiner son positionnement sur le march\u00e9 suisse du voyage et de l\u2019h\u00f4tellerie. <\/p>\n\n
HotelCard fonctionne selon le principe du \u00ab demi-tarif pour les h\u00f4tels \u00bb : les clientes et clients b\u00e9n\u00e9ficient de rabais allant jusqu\u2019\u00e0 50 % dans quelque 500 h\u00f4tels en Suisse et dans les r\u00e9gions voisines. Parall\u00e8lement, HotelCard aide l\u2019h\u00f4tellerie locale \u00e0 mieux exploiter ses capacit\u00e9s disponibles \u2013 sans commission pour les h\u00f4tels partenaires. L\u2019offre est compl\u00e9t\u00e9e par des avantages pour des destinations d\u2019excursion, des mus\u00e9es, des visites guid\u00e9es et d\u2019autres activit\u00e9s de loisirs. <\/p>\n\n
Contcept Communication accompagne HotelCard dans son positionnement strat\u00e9gique, ses relations m\u00e9dias et le d\u00e9veloppement de th\u00e8mes. L\u2019accent est mis sur des histoires autour du smart booking, des tendances du voyage et du tourisme, de l\u2019h\u00f4tellerie suisse, des donn\u00e9es de r\u00e9servation et du comportement des consommateurs. L\u2019objectif est de renforcer la visibilit\u00e9 de HotelCard comme voix pertinente sur le march\u00e9 du tourisme et de l\u2019h\u00f4tellerie. <\/p>\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Contcept Communication reprend les relations m\u00e9dias et publiques strat\u00e9giques pour HotelCard et accompagne la plateforme suisse de r\u00e9servation dans son positionnement.<\/p>\n","protected":false},"author":4,"featured_media":3229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Mandat RP pour HotelCard | Contcept Communication","_seopress_titles_desc":"Contcept reprend les relations m\u00e9dias pour HotelCard et renforce son positionnement sur le march\u00e9 suisse du voyage.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/posts\/3230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/comments?post=3230"}],"version-history":[{"count":1,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/posts\/3230\/revisions"}],"predecessor-version":[{"id":3235,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/posts\/3230\/revisions\/3235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/media\/3229"}],"wp:attachment":[{"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/media?parent=3230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/categories?post=3230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contcept.ch\/fr\/wp-json\/wp\/v2\/tags?post=3230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}