Swiss Deluxe Hotels – LinkedIn Growth & Community Management
What’s it all about?
We strategically developed the LinkedIn channel for Swiss Deluxe Hotels and strengthened its role as a relevant communication platform. The goal was to increase the association’s digital visibility and regularly reach relevant audiences with high-quality content. Through a clearer content strategy, regular posts and active community management, LinkedIn evolved into a sustainable platform for hospitality topics, member stories and industry communication.
Task
The objective was to professionally develop the existing LinkedIn presence. The channel was intended to make the values and excellence of Swiss Deluxe Hotels more visible while serving as a platform for hospitality topics and thought leadership.
Idea
The strategy focused on continuous premium content instead of occasional communication. LinkedIn became a stage to position Swiss Deluxe Hotels as a relevant voice within the Swiss luxury hospitality industry.
Implementation
We optimised the channel structurally and editorially, established a regular posting rhythm and managed the community. In addition, we continuously analysed performance and optimised content based on data insights.
+ 500 %
+ 300 %
Strategie, Content, Community, Analyse
