Cada – PR Development & Thought Leadership
What’s it all about?
Since the company’s launch, we have supported Cada with strategic communications, helping the startup build visibility, trust and media presence. The goal was not only to generate visibility through company news, but to position Cada as a credible and relevant voice within its industry. In addition to classic PR, the communications strategy focused on expert positioning, personal media relationships and the development of thought leadership.
Task
The objective was to establish Cada as a credible and relevant voice in the market through long-term communications work. In addition to traditional PR, strong media relationships and expert-driven topics also had to be developed.
Idea
The strategy focused on building trust over time rather than creating short-term attention. Journalists should perceive Cada as a reliable source for insights, interviews and industry-related topics.
Implementation
We supported Cada with classic PR activities, press releases, individual media pitches and background discussions. In addition, we organised media tours and positioned Cada’s experts for interviews and specialist topics.
Communications development since company launch
PR, media tours and background discussions
Expert positioning in relevant media, credibility
