Contcept Pressday – Brand Experience & Media Networking
What’s it all about?
The Contcept Pressday is a proprietary event format that brings together brands, journalists and content creators in an inspiring atmosphere. The goal is to make products, innovations and brand worlds directly experienceable while encouraging personal exchange. In 2025, the Pressday once again became a meeting point for media, influencers and brand partners from the lifestyle, beauty, tech and food sectors — with more than 120 guests and around 20 participating brands.
Task
The objective was to create an event format that combines networking, brand staging and media relations. At the same time, the event was designed to foster direct connections between journalists, influencers and brand partners.
Idea
The idea was to combine traditional media relations with an established brand experience format. The Pressday creates space for exchange, discovery and personal encounters between brands and relevant multipliers.
Implementation
We were responsible for the concept, guest management, media relations and event communications. On site, we supported networking, brand presentations and content creation. In addition, photo, video and press materials were provided digitally after the event.
+ 120
20
Exchange between brands, media and creators
