Doetsch Grether – Content & PR Campaign
What’s it all about?
Hemorrhoidal disease affects around 70% of the Swiss population, yet remains a highly taboo subject. Doetsch Grether aimed to break this silence, raise awareness and destigmatise prevention and treatment. The goal was to make a sensitive health topic accessible and encourage open conversation.
Task
The objective was to create a campaign that communicates medical knowledge in an understandable way, breaks taboos and reaches a broad audience. The tone needed to be informative while remaining light, approachable and engaging.
Idea
The solution was a three-part video podcast series in collaboration with the hosts of Villa Margarita, combining expert knowledge with humour and lightness. This made a sensitive topic accessible through an entertaining and relatable format.
Implementation
Contcept was responsible for the entire implementation – from concept development and location scouting to production. The series was supported by targeted PR measures to amplify reach and bring the topic to a wider audience.
+ 3
+ 0.5 M
+ Destigmatisation
