Doris Hofer studied journalism at the University of Zurich and worked for five years as a journalist for the publishing house Ringier. She trained as a federally certified PR specialist at KV Business School and emigrated to Istanbul in 2004 for almost two decades, where she continued her career in the advertising industry as a communications expert. 

With the advent of social media, Doris founded the Squatgirl label. With around one million followers, she was named Fitness Influencer of the Year and a Swiss pioneer by ''10vor10'' for conquering uncharted territory and seeking solutions that changed the world.
 
Through her background, Doris knows exactly how storytelling works to get journalists interested and as a former influencer, she finds content creators who optimally represent a company, product or service.
 
Doris has published three books on the topic of healthy lifestyle and is your contact person for health, fitness, food and recipe creation. She speaks German, English, Turkish and French.