Electrolux – Meet & Greet with Wendy Holdener
What’s it all about?
Electrolux’s exclusive meet & greet with brand ambassador Wendy Holdener was supported through targeted communications activities. The goal was to strengthen the visibility of the partnership while creating a personal fan experience. The campaign combined classic PR with storytelling around sport, personality and shared brand values. Interviews, photography and video production complemented the activation.
Task
The objective was to create a PR campaign that presents the partnership between Electrolux and Wendy Holdener in a credible way while generating additional reach across media and digital channels. At the same time, the campaign needed to deliver content for PR, social media and ongoing brand communications.
Idea
The idea was to present Wendy Holdener not only as an elite athlete, but also as an approachable personality. The meet & greet was designed as a personal encounter, creating the ideal setting for authentic stories, interviews and visual content.
Implementation
We supported the event with targeted PR activities, developed media storylines and placed interviews with Wendy Holdener. In addition, we produced professional photo and video content on site. The material was prepared for media relations, social media and additional communication channels.
+ 8
+ 3 M
+ Connection between sport, personality and brand values
