Electrolux – TV Spot with Marco Odermatt
What’s it all about?
The TV campaign for Electrolux was supported through communications that showcased Marco Odermatt from a more personal perspective. The Swiss ski star represents speed, efficiency and precision not only on the slopes but also in everyday life – including doing his own laundry. The campaign positioned Electrolux in an emotional, relatable and light-hearted way through a high-profile brand ambassador.
Task
The objective was to amplify the TV campaign with Marco Odermatt through media coverage and generate additional attention for Electrolux. The focus was on media relations, storytelling and content around the spot, the shoot and the private side of the athlete.
Idea
The campaign leveraged the contrast between elite sports and everyday life: even a superstar like Marco Odermatt does his own laundry. This created a relatable and engaging story that connects Electrolux with efficiency, speed and modern household technology.
Implementation
We supported the campaign with targeted media relations and content production. In addition to communication around the TV spot, extra content such as short-form videos, behind-the-scenes material and a making-of were used to extend visibility before and during
+ 12
+ 15 M
+ Marco Odermatt as brand ambassador for Electrolux
