Ghost Bastard – Cinema Promotion DACH
What’s it all about?
For the cinema release of the independent film Ghost Bastard across the DACH region, the goal was to create visibility for both the film and the new production company Hadlaub Pictures. In addition to communications across media, social media and creator channels, we were also responsible for the campaign’s visual concept – from cinema posters and classic out-of-home placements to public transport advertising and all digital campaign visuals. The objective was to create a consistent, high-impact presence across all markets.
Task
The brief called for an integrated solution combining strategy, creation, PR, creator relations and performance marketing. Alongside media support for the cinema tour, all campaign assets had to be developed, while the Meta performance campaign for the entire DACH region also needed to be conceived, set up and managed.
Idea
The answer was a connected campaign bringing together visual identity, classic communications, creator collaborations and digital distribution. This created a consistent presence across all touchpoints – from posters and cinema advertising to content and digital ads.
Implementation
We developed the film’s visual concept, including posters for cinemas, standard display formats and trams, as well as all ad campaign visuals. At the same time, we drove PR efforts, distributed screeners and worked with creators to increase reach. In addition, we conceived, implemented and managed the Meta performance campaign across the entire DACH region.
+ 330
+ 100 Mio.
+ Blick, Tages-Anzeiger, Berliner Zeitung, NZZ am Sonntag Magazin, Kronen Zeitung, cinema.de, moviepilot.de, kino-zeit.de, tip-berlin.de, filmdienst.de, Vienna.at, leadersnet.at, 20min.ch, Heute.at, München.tv, TeleZüri, TeleBärn und Tele M1
