Magic Pass – Influencer Campaign
What’s it all about?
An influencer campaign was developed for Magic Pass to emotionally showcase the value of its year-round membership. The goal was to position the pass as a flexible companion for outdoor activities in both winter and summer. Through authentic creator stories, the campaign demonstrated the many ways the Magic Pass can be used – from skiing trips to family outings in the mountains.
Task
The campaign focused on the key early bird phase between March and April, during which a large share of annual revenue is generated. At the same time, awareness of Magic Pass was to be increased among an active, outdoor-oriented audience.
Idea
The campaign focused on real experiences rather than traditional advertising. Content creators presented Magic Pass as the gateway to outdoor adventures across more than 100 destinations in Switzerland, France and Italy.
Implementation
Creators from the fields of outdoor, sports and family travel were selected for the campaign. They produced reels directly from the destinations, ensuring continuous visibility on social media throughout the early bird phase.
494’300
16’466
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