New AEG campaign with Melanie Winiger

Melanie Winiger becomes the new face of AEG in Switzerland

For its long-standing client AEG, Contcept Communication is managing the communications and PR activities for the new campaign featuring Melanie Winiger in Switzerland. The partnership aims to further strengthen AEG’s brand awareness and reinforce the positioning of the household appliance brand across all language regions of Switzerland.

Melanie Winiger stands for authenticity, approachability and a strong connection to the Swiss media and cultural landscape. Thanks to her experience across different language regions, she brings the ideal profile to give AEG a modern and distinctive face throughout Switzerland.

The campaign is supported by digital advertising measures, social media, YouTube and additional activations at the point of sale. Further campaign phases will follow throughout 2026.

Link Persönlich: Melanie Winiger wird Markenbotschafterin
Link Werbewoche: Melanie Winiger AEG: Neue Markenbotschafterin für die Schweiz