PR mandate for HotelCard in Switzerland

Media relations for HotelCard

Contcept Communication is taking over strategic media and public relations for HotelCard. The Swiss booking platform is working with the communications agency to further increase brand awareness, explain its business model more clearly and sharpen its positioning in the Swiss travel and hotel market.

HotelCard follows the principle of a “half-fare card for hotels”: customers benefit from discounts of up to 50 percent at around 500 hotels in Switzerland and neighbouring regions. At the same time, HotelCard supports the local hotel industry in improving occupancy of available rooms – with no commission for partner hotels. The offer is complemented by benefits for excursions, museums, guided tours and other leisure activities.

Contcept Communication supports HotelCard with strategic positioning, media relations and topic development. The focus is on stories around smart booking, travel and tourism trends, the Swiss hotel industry, booking data and consumer behaviour. The aim is to make HotelCard more visible as a relevant voice in the tourism and hotel market.