PR mandate for Jungkraut in Switzerland

Nationwide media relations for Jungkraut

Contcept Communication is taking over nationwide PR for Jungkraut. Founded in 2020, the Swiss men’s skincare brand develops and produces its skincare products in Toggenburg. With “Swiss Performance Skincare for Men”, Jungkraut positions itself as a modern Swiss men’s skincare brand that combines alpine botanicals with clinically validated active ingredients.

For Jungkraut, Contcept Communication is responsible for media relations and strategic positioning in German- and French-speaking Switzerland. The focus is not only on increasing brand visibility, but also on building thought leadership around men’s health and skincare, skin health, innovation, Swiss Made and a modern image of masculinity.

Together with the founders, Contcept develops relevant storylines and positions Jungkraut and its key people as credible voices in the market. The mandate reflects an approach to PR that goes beyond classic product communication, establishing companies as authorities in their field through relevant content, expertise and earned media.