Rossignol – Creator Campaign mit Pat Burgener
What’s it all about?
Together with professional snowboarder and artist Pat Burgener, a creator campaign was developed for the Rossignol Start Gate Shop in Bex, combining winter sports, creativity and lifestyle. The goal was to increase awareness of the shop among skiers and snowboarders in Valais and position Rossignol as a go-to destination for rental equipment and winter sports services. At the centre of the campaign was the reinterpretation of a viral social media clip.
Task
The objective was to create a high-attention campaign that reaches winter sports enthusiasts in Valais and motivates them to rent equipment from Rossignol or have their own gear serviced in-store.
Idea
The idea was to reinterpret Pat Burgener’s viral clip and integrate Rossignol directly into the story. The result was a creative winter world where sport, style and adventure naturally come together.
Implementation
The video featured Pat Burgener and additional cast members wearing Rossignol apparel, accompanied by a skier riding through snowy landscapes on Rossignol skis. The campaign was distributed via social media, newsletters and additional digital channels.
+ Freestyle and lifestyle environment
+ 2 M
+ Social media, newsletter and digital channels
