US Online Retailer – Holiday Season Campaign
What’s it all about?
During the Christmas season, a leading US online retailer aimed to strengthen its position as the ideal partner for a stress-free holiday and to promote its Christmas shop as the go-to destination for gifts, inspiration and fast delivery. At the same time, the brand needed to evoke emotion, authentically integrate Swiss Christmas traditions and clearly stand out in a highly competitive seasonal environment.
Task
The objective was to develop a campaign that positions the retailer as relevant and emotional within the Christmas context. In addition to classic PR, local traditions needed to be credibly integrated, media activated and the benefits of the Christmas shop communicated in an attention-grabbing way.
Idea
The idea was to make the brand tangible through a locally rooted Christmas activation. With Swiss football star Pascal Zuberbühler as VIP Santa Claus, a strong hook was created that combined media interest, emotion and brand messaging.
Implementation
The campaign centred around an exclusive press breakfast with 16 media representatives, followed by a raffle offering several Santa Claus visits to families and clubs. This created authentic stories with high emotional relevance and clear brand integration.
+ 50
+ 31 M
+ 20 Minuten, Blick, Tages-Anzeiger, Schweizer Illustrierte
