HUG – Media Conference
What’s it all about?
For HUG’s annual media conference, the objective was to define a new, media-relevant focus topic and position the company as a successfully growing Swiss heritage brand. Following strong performances in previous years, the challenge was to create fresh news value and clearly differentiate from past topics – in a dynamic media environment with short decision cycles.
Task
The goal was to develop compelling storytelling and targeted media relations to secure participation from key journalists in German- and French-speaking Switzerland and ensure broad media coverage.
Idea
The campaign centred on the theme of “record revenue” as the most successful financial year in the company’s history. This served as a strong narrative to communicate growth, success and future outlook in a media-effective way.
Implementation
The media strategy combined classic PR measures with targeted outreach to journalists. This included early save-the-dates, invitations, personal follow-ups and media-ready content preparation. The conference was held as a media breakfast in Malters, complemented by an online media briefing for French-speaking Switzerland.
+ 85
+ 23 M
+ SRF, Luzerner Zeitung, Tele 1 und Keystone SDA
