In Zurich are smiles rare? Orbit was able to refute this prejudice yesterday with the "Time to Shine" campaign at Zurich Central Station. From 7 a.m. to 7 p.m. the smiles of passers-by were collected. One could take a picture of oneself via Photo Booth, which was shown on a 4.00 x 6.50 meter LED screen.  Every smile was counted.  Altogether 6521 smiles could be collected. In addition, the passers-by were able to shoot a short video of themselves, which was also transmitted. About 140 people took part in the video box.

The action was accompanied by TV presenter Pät Schreiber. "Laughter is healthy and everyone looks better with a smile on their lips," he says.

The idea, concept and implementation came from the agencies Contcept Communication and Foundry (both with offices in Zurich and Berlin).

Bright teeth, fresh breath & a self-confident smile
With Orbit you are on the move at any time of the day or night with a healthy self-confidence. Orbit is available in Switzerland in seven new flavours, packaged in sticks or tins.  The matching motto: "Time to Shine! All products are sugar-free and have been tested by "Aktion Zahnfreundlich". In July, Orbit will also donate 10 centimes* per pack sold for two weeks to dental care classes in Switzerland, so that children can keep their smiles bright.

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