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TIKTOK CHALLENGES

26.05.2020

No events? No problem! We remain virtually networked with the influencers. Liken and Reposten is all well and good, but we went a step further and used the lockdown time to challenge our many influencer contacts to TikTok Challenges. So we kept in touch and also created creative content for our customers (and for us). 

We called for the Full Body Workout Challenge for our client foodspring (Premium Fitness Food & Sport Nutrition). An efficient and also funny workout for at home - of course accompanied by foodspring products. Simona and Janti from Contcept demonstrated the exercises in TikTok videos, which were shared on Instagram. These included the chest press, hip thrusts or the classic plank - with weights that everyone has at home: pans, water bottles or rice bags. The invited influencers received foodspring products and instruction and participated in the challenge in large numbers! 

The cloth mask challenge for our beauty client Kneipp was also a complete success. Instead of "only" sending products to journalists and influencers, we called for the "Cloth Mask Challenge". The motto was: Show us your most beautiful cloth mask face with the new cloth masks from Kneipp. Once again, our dedicated employees started the challenge. The influencers invited by us took part in the challenge and thus recovered from home office, child care and Co.

We were thrilled by all the creative contributions.

TikTok is on its way to conquer Switzerland. We would be happy to advise you whether and how an account makes sense for you. Or we can make you a proposal for a TikTok campaign that will cause a stir. This also includes scouting the right influencers.

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