Zespri SunGold Kiwi
What’s it all about?
At the start of the year, Zespri SunGold Kiwi was to be positioned as a sweet, fruity and healthy snack for everyday life. The focus was on its unique taste and natural benefits. The challenge was to communicate these advantages not only informatively, but in an emotional, appetising and attention-grabbing way within a highly competitive food and lifestyle environment.
Task
The goal was to create a campaign that builds reach, drives product appeal and anchors the SunGold Kiwi in everyday consumption. This required high-quality, authentic content that conveys the product’s benefits in a credible and engaging way.
Idea
The solution was a focused macro creator campaign with four selected content creators. Their strength: professional food and lifestyle storytelling, strong reach and an authentic integration of the product into everyday moments.
Implementation
The main channel was Instagram, where the SunGold Kiwi was featured in high-quality reels as a sweet, fruity snack for everyday moments. Selected content was extended to TikTok to further amplify reach and engage additional audiences.
