UEFA Women's Euro

Earned / Partner / Creator

TASK

For our client, a US online retailer, we used UEFA Women's EURO 2025 in Switzerland to launch its new Women's Football Shop platform and showcase its commitment to women's and girls' football.

SOLUTION

Through the targeted activation of 22 local clubs, the distribution of over 700 tickets, strong media partnerships, earned media coverage, and collaborations with six influencers, we were able to ensure a broad, authentic presence.

RESULTS

In total, the campaign reached 12.2 million contacts and was picked up by leading media outlets such as Tages-Anzeiger and Nau.ch. The combination of regional anchoring and digital reach was particularly successful, positioning us as a credible promoter of women's soccer.

Learnings show that low-threshold formats and early engagement increase participation and response, while a clear content commitment increases social media impact.