Nano and micro influencers usually have particularly engaged followers, which offers an opportunity for open exchange.
It was recently announced that L'Oréal has launched the “Lorealistar” platform – a program specifically for nano and micro influencers.
This is because this group is increasingly gaining strategic relevance as a mouthpiece. According to research, nano and micro influencers, who have between 1,000 and 50,000 followers, account for around 70 percent of influencer brand collaborations. It's all about loyalty and brand trust, which is particularly successful through this channel.
We have been working with nano and micro influencers throughout the DACH region for years and have carried out successful campaigns for national and international brands.
