Sparkling Coffee from Mövenpick combines cold brewed coffee with a refreshing fruit flavour and sparkling carbon dioxide. A whole new drinking pleasure and the ideal summer drink!
A selected Arabica Robusta coffee blend is brewed with naturally fresh mountain spring water for 12 hours. The result is genuine Cold Brew Coffee. This mild Cold Brew Coffee is then carbonated and refined with natural fruit aromas. Sparkling Coffee provides the necessary energy with 29 mg caffeine per 100 ml and is vegan. Thanks to the sparkling carbonic acid, the Cold Brew is particularly refreshing - just a Sparkling Coffee.
We were able to accompany the launch of the innovative drink with PR and influencer marketing. For the launch event we invited journalists and influencers. We were also responsible for press relations and storytelling for the new brand.
Fan of the first hour is singer Baschi, who was at the event. What does he say about Sparkling Coffee? "You can't even imagine how it will taste - coffee with sparkling water. But because I'm an incredibly curious person, I really wanted to try it. After the first sip, he was thrilled: "The drink is balanced: not too sweet, not too carbonated and very refreshing. I could never have imagined the drink flashing so fast! Well then, cheers!
