The collaboration focuses on the goal of further sharpening the positioning and communicating the Swiss Deluxe Hotels brand world consistently and effectively – from editorial content and cross-channel theme management to placement in relevant media.

Contcept supports Swiss Deluxe Hotels with an integrated approach combining content and PR: from the development of storylines and theme plans to the implementation of content and media relations. The aim is to make the strengths of the hotel group even more visible and to focus communication on growth and relevance in the long term.

With this new mandate, Swiss Deluxe Hotels is relying on a partnership that combines strategic clarity with creative implementation – and anchors the special hotels and their stories where they have the greatest impact: with guests, stakeholders, and the general public.