The Swiss fitness market is the most expensive in the world and therefore, an offer that not everyone can afford. Basefit.ch believes that fitness and health is a service to which all people should have access, regardless of income, gender, etc.

 "We really like this aspect," says Barbara Ryter, co-owner of Contcept Communication. "And as a very sporty and health-conscious agency, we are of course also particularly pleased about the new addition of a strong brand from the fitness sector."

The basefit.ch studio in Wohlen (AG) - one of a total of 41 fitness clubs in Switzerland.

Since the end of 2019, basefit.ch AG has been a subsidiary of the British company PureGym. As a member of this strong group with around 1.8 million members (as of February 2020), basefit.ch is one of the three largest fitness chains in Europe and is thus in the best possible position to further pursue and realize its ambitious goals: namely, to make fitness in Switzerland accessible to all at affordable prices, full flexibility through monthly memberships, and in high quality. This enables basefit.ch to make an even greater and more important contribution to the fitness and health of the Swiss population in the future.

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