For the fourth year in a row, this year's campaign focuses on the adoption of animals from animal shelters run by the Swiss Animal Protection STS sections. Sheba® and Pedigree® want to continue to promote this: Under the motto "Giving animals a home", this year's campaign brings the animal shelter via video to the smartphone and thus closer to the potential owners. 

The idea behind it: Numerous dogs and cats are waiting for a new home in animal shelters, and the videos are intended to draw attention to their situation.

This year, the campaign will also be spread via social media and influencer marketing.

We realized content production, influencer marketing and public relations for the campaign.

www.welttiertag.ch