- Public RelationsInfluencer ManagementSocial Media Management
- Babyliss Autumn Event 2023Netgear Social Media ManagementTikTok Content ConsultingIntegrated communication for Grether'sInfluencer Awareness CampaignInfluencer-Event-LogitechMars: World Animal Day 2021
- About usLet's talk!Work
PR & Storytelling: Let's talk!
As Bill Gates said, "If I had one last dollar, I'd spend it on PR."
Public relations yields the best ROI: A message about a product or service has six times the visibility and three times the credibility of an advertisement of the same size or length. And is significantly less expensive.
PR in the digital age also has the potential to go viral.
To get our clients talking, we join forces as storytellers, networkers, image shapers, creative content creators, event organizers, social media and digital marketing managers and story pitchers. Let's Talk!
Event: The Babyliss Experience
We organized the BaByliss Autumn Event 2023 under the motto "The BaByliss Experience". The guest list was selectively created and comprised 20-30 people who could have their hair styled by a professional stylist or style themselves.
The influencers were encouraged to present the tested devices to their communities and share a discount code with their followers on the evening itself.
Possible coverage, advertorials and prize draws were discussed with the media representatives.
We were able to generate 80 clippings, which achieved a reach of 1,331,491 The PR ad equivalent value is CHF 104,540 and the PR value is CHF 261,350.
Our Content Coaching for Dean Düggeli
More followers please! Dean Düggeli is a passionate chef - and now also a successful chef content creator.
We had the privilege of coaching him, working out a strategy with him and supporting him in designing his content creatively and in line with the platform.
Integrated communication for Grether's
We have had the privilege of supporting Grether's with media relations, storytelling and influencer marketing for several years.
In 2023, we accompany the relaunch of the popular brand with an integrated communication campaign consisting of various elements - from press releases to targeted storytelling with interviews, test reports by journalists and content creators, and an event.
In the first half of the year, around 40 clippings were generated with a reach of over 15 million.
Influencers become brand ambassadors - also for your brand?
What has always distinguished us as an agency: We have a large network of national and international influencers, content creators, bloggers, opinion leaders, artists and athletes.
We cultivate this network with great care and passion and expand our personal contacts on a daily basis. Thus, working with influencers has been an integral part of our PR work for years.
Now we can cover all areas of influencer marketing with our tools: Relevant is the evaluation of well-connected influencers who are multipliers for your brand due to their reach and expert status.
Jeder Tag ein Netgear-Tag. Für unseren Kunden arbeiten wir an 365 Tagen
Der Premium Tech-Brand Netgear verbindet Menschen dank innovativen Netzwerkprodukten. Wir verbinden den Brand mit seiner Community und steigern die Reichweite: Deshalb setzen wir mit der Betreuung von Instagram- und Facebook im DACH Raum auf strategischen und kreativen Content:
Mit Lifestyle-Posts, die zum Alltag der Zielgruppen passen. Mit kreativen saisonalen und interaktiven Inhalten. Mit Videos und Memes, welche auf unterhaltsame Art technische Einblicke ermöglichen. Zusätzlich boosten wir Posts und setzen auf Social Ads – so generieren wir mehr Sichtbarkeit, Reichweite und Conversions.
Zudem übernimmt unser Digitalteam ein nahtloses Community Management. So fördern wir Diskussionen und Interaktionen, reagieren auf Kommentare und Nachrichten und leiten Support-Anfragen an den Kunden weiter.
Awareness campaign with influencers
Alaïa Bay allows the novel experience of surfing in cold water. As the pool is not heated, the water temperature varies between 4 and 10°C in winter and early spring.
We invited high quality and appropriate influencers from diverse niches to ensure broad coverage while maintaining a connection to the action sports theme.
A program was created with activities such as ice bathing, cold water surfing (some of them even without a wetsuit), thus creating a story around "cold water surfing" which should boost the occupancy of the Bay during the colder low season.
TikTok campaign with user-generated content
TikTok has been the fastest growing social network since 2018. The app has been downloaded more than 1.2 billion times. In the US, TikTok is already the social network with the highest usage intensity.
We design TikTok campaigns, produce the content and execute them.
The lightning delivery service Stash delivers everything for daily needs within 10 minutes. We designed a campaign for Stash with the goal of greatly increasing brand awareness, especially in the 18-25 age target group.
Authentic content is very important. That's why we chose a user-generated campaign with TikTok influencers.
Sustainability PR & Communication
The environment is very important to the founders of Contcept Communication, Barbara Ryter and Andreas Messerli. They love nature and animals and deal with ecological issues.
So sustainability is also a big issue in the agency's activities. Contcept Communiation supports companies, organizations or individuals with PR measures that are committed to ecological, social and economic sustainability.
Startup PR
We love startup PR! We help young entrepreneurs with their communication from A to Z.
We act as a sparring partner with years of experience and the best networks throughout the DACH region. We offer the whole range from strategy and image building to media relations, storytelling, influencer marketing and digital measures as well as cooperations. Also media trainings.
The awareness and success of our customers is always in focus and continuously makes us proud.
- Services
2024 © Contcept Communication
